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Making your web site search engine friendly

Making your website search engine friendly

Search engines happen to be one of the fundamental ways that Internet users find web sites. That’s the reason a web site with good search engine listings can see a dramatic increase in traffic. Good listing remains atop on the wish list of every website owner. However, it is common knowledge that many web sites do poorly in search engine rankings. Or worst still, they may not be listed at all because they fail to take into consideration how search engines work.

Finding out ways and means to get visitors to come to your Web site can be a fairly challenging task. Here comes search engine optimization to bail you out. Search engine optimization means making it sure that your web pages are accessible to search engines and focused in such ways as will improve the chances they will be found.

When you focus on search engine optimization, you do not employ tricks or hacks, but instead write your pages so they provide exactly what your customers want whilst simultaneously showing it to the search engines effectively.

Here’s how you go about it.

Choose your target phrase

If you wish search engine optimization to work for you, you have to determine one phrase that best describes what your page is all about. This is precisely what is called target phrase. In choosing target phrase, following points should be borne in mind:

Your phrase should be an important part of the page information.
It should be accurate. One of the commonly tried hacks with search engine optimization is to try to optimize on a phrase that isn’t accurate for the content of the page. It is better to simply avoid it. It may backfire.
It should be popular . Your target phrase should be one that people are likely to search you with.
You can resort to the following search engine optimization tools to better choose your target phrase.

Overture is an effective tool for assessing popularity as well as brainstorming ideas for target phrases.
Google is highly useful for brainstorming target phrases.
Word Tracker will be of your help in assessing popularity and also comparing how the competitors use the target phrase you’re after.
Evaluate your competition

One of the vital things to focus on while developing your web-site presence is to evaluate your competition and rival competitors. Attempt an analysis what’s working for them; how they market their products and services, and even evaluate their target phrase and description tags.

One thing here may be taken note of that the more popular a target phrase is, the more competition there is likely to be. Sometimes, therefore, it makes sense to target a less popular phrase where you can corner the market rather than aiming for the highest popularity phrase.

The following do’s on your part will help you in this backdrop.

Check out Yahoo and Google to see what shows up when you search for your target phrase.
Examine the pages on the first page; analyze where and how they use your target phrase. You can use the “Cached” page option in Google to get your targeted phrase highlighted.
Make your website content driven

Search engines, especially search giant, Google loves content, content, and content. The more rich content you provide using your keywords or target phrase the better you page rankings will be. The best method employed here is to update your pages 2 to 3 times a week, for an instance Monday, Wednesday and again Sunday. While updating the content regularly, you may work well on focusing on your keyword or target phrase.

Here are some significant points to be taken care of:

Include your target phrase twice in the meta title tag Ensure your title is “clickable”. This is what most of the people see when they search, so keep your title logical and descriptive enough.
Include your target phrase in the title or headline for your page. Put that headline using a header tag for your headlines, as search engines quite often weight words in these tags higher.
Do not forget to include your target phrase in subheads, using header tags here too.
Finally, make sure that you include your target phrase in the first paragraph of your page, and twice if you can. Also include it in other locations on the page, like external links, headlines, and sidebars.
Go for your site promotion

Make sure that when you announce your page, you use your target phrase in both the link text and any explanatory text. If you run a blog, you will want to blog your page with at least two references to your target phrase.

List your site in Link Directories that provide a specific category for your services, these are also effective ways to create inbound links as the more inbound links you have generated to your web-site the higher the page rank you are likely to get in Google.

The key consideration to getting your site noticed is to optimize the keywords and use them all over your site. Look for quality link partners that have the same services or products you offer. This is because if you link to a Tupper ware site and you offer fine wine, it isn’t going to do you much good as there is no common denominator.

List your sites in Link Directories that provide a specific category that best suits your site content and services.

Check Your results in top of the rankings

If Google or Yahoo don’t crawl your site on a periodic basis, then submit your page to them. Wait for a week or so, and then go to those engines and test your search engine optimization target phrase. You should aim to get to the first or second page of search results for your target phrase. Remember that this can not be done in a single shot; it is long, continuous process putting your patience to the test.

Search engine optimization strategies at a glance

Here is a recapitulation of warranted strategies aimed at facilitating your website topping the search engine rankings. But, be sure you do not give up or falter midway as it is an arduous to achieve yet potentially profitable proposition.

Ensure that your website is tested for good load time, dead links and cross-browser compatibility . Netmechanic.com is a good website to do this.
Optimize you web site pages . Make sure your top keywords appear in your title, meta tags and content.
Provide quality content that have something unique to offer and that have keywords or key phrases people might search to find your site. If you are into selling products, give something away free (The word “free” is one of the top most searched for words on the net).
Continually build quality links to your site pages from other well ranked sites on your target search engine.
Enlist your top keywords and key-phrases and track your listings/ranking in the top 10 search engines and analyze it in a periodic manner
Focus on your web site attractiveness and easy-to-use feature with clear navigation and easy to read layout and fonts.
tay focused to cater to your visitors needs - don’t throw in a free-for-all links program to just attract traffic. In the long run your website will be recognized for what it is. It’s worth sparing the time to make your site more search engine friendly, because some simple changes may pay off with big results. Even if you don’t figure in the top ten for your target keywords, you may find a beneficial clue for target keywords you aren’t anticipating.

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by mattymatt

Search Engine Friendly

“Search engine friendly.”

Search engines all have their own confidential algorithms that determine which Web pages are to be shown first. The algorithms assign weights to certain components or variables that it finds within a page. There are MANY people who can design web pages but not many can built a search engine friendly and functional web sites.

3 Important Meta Tags.
META tags are HTML Tags that describe the contents of a web page. The primary purpose of Meta tags is to help catalog and categorize the contents of a web page. If your pages do not contain them then they may not get categorized the way you’d like by the search engines.
You should generally include a META keyword tag on your page within the section of a Web page area.

TITLE

Keep your title quite short and include words relating to your subject area and should include your targeted keyword

Work at home business resources for all

DESCRIPTION

The description tag should be kept between about 100-200 characters. The description should also include words about your subject area and should not simply restate the title of the page, as it should also describe the page.

KEY WORDS

Key words and/or phrases relating to your subject will also be inserted (comma separated), they should be between 200-500 characters long.

Meta tags are hidden in a document’s source, invisible to the reader. Some search engines, however, are able to incorporate the content of meta tags into their algorithms. No engines penalize sites that use meta tags properly, so it’s recommended that you always include them.

The tag of your Web page is the most important HTML tag or element. All the search engines consider the keywords in this tag and generally give those keywords a lot of importance in their ranking system. Therefore, if you were to create one page with a keyword in the title tag and another page with the same keyword in the body tag, the one with the keyword in the title will generally rank higher in most engines.

The text found in the META Description tag will be displayed to the user in the search results for many engines. Therefore, it pays to craft a good description so that you not only rank well, but so people will actually click on your link once they see it. When creating your Meta Description Tag you must adhere to the guidelines that the search engines have in place. For example, there is a limitation to the number of characters that you can use in your Meta Description. Another thing to keep in mind is that some of the search engines and directories use the keywords in the description as a way of determining if your site is relevant to the search performed. This is also where concepts and strategies like keyword proximity come into play and is a high factor for your search engine ranking.

A META keyword tag lists all the keywords for which you would like search engines to rank your site. Although not all search engines support this tag, you should use it for the ones that do.
One of the most important things that you can do for your web site and your search engine ranking to be indexed in the search engines is write a good description and title for your site. If you spend extra time on the title ,description, and tailor it so that it is definitive, concise, and follows all of the guidelines, your web site should not have a problem getting indexed and will positive for your search engine ranking.

Key element is your keywords. Keywords are the key to whether your site is seen in the search engines or not.
Most of the time when people use a search engine they search for common words or phrases like game, travel, music or business. These words are called “key words” or “keywords”. Because of this webmasters try to use key words that are likely to be searched for included within their page. The more often a key word shows up the more likely the page will rank higher in a search engine. If you over do it however you can actually be rejected by a search engine. That is why webmasters try to make each page relative to only one to three keywords. They then use those key words as the first words within their HTML meta tags, image tags, heading tags, title tag, text link tags, alt tags and even the file name of the page itself.

Target the wrong keywords and all your efforts will be in vain! Don’t waste time optimizing for words that will never bring you any traffic.

Few tips for a search engine friendly website.

Keep it simple
Make your site easy to navigate. Give a site map so visitors can see a list of everything contained on the site. They can then use this as their reference point. Search engine spider can also easily follow all your links read it content and store them in the search engine database.
All the major search engines claim to favor pages with high-quality content. They claim that to rank well on their engine that you simply need to create relevant, high quality pages. Keywords should be relevant, applicable, and clearly associated with page body content.
Cloaking is normally associated with sites doing IP and USER-AGENT serving where the internet server will present a page that will vary based upon the visitor characteristics. No matter how great the content, is considered spam by all of the major search engines.
DO keep your content current.
There’s nothing worse than visiting a website in 2008 that was last updated in 1999.
Never Spam. The following techniques are usually considered spam:

Irrelevant keywords in the title and meta tags
Meta refresh tags.
Invisible text and overuse of tiny text.
Excessive repetition and use of keywords
Overuse of mirror sites (same sites that point to different URLs)
Identical or nearly identical pages.
Submitting to an inappropriate category (for directories)
Never use link farms. Link farm are those services that generically link to your site if you agree to link to everyone else’s site that participates in the link exchange service. Theoretically, more the members of that service, more your link popularity.

Conclusions
Build a Search Engine friendly website. Do not break any search engine rules keep your site clean surely will earn a place in the search engines. Make your pages the best they can be for your users and search engines in general, and your site will do great!

About the Author: Hash is the president club member of SFIMG. A work at home business site.
http://www.work-home-business.com

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